The brainchild of a collective of creatives, hairstylists, chemists and formula enthusiasts, amika's mantra is 'all hair is welcome'. Living up to their promise, this Normcore Signature Shampoo is crafted to work its magic on all hair types, because everyone deserves to have clean, lustrous hair! Overflowing with vitamins and antioxidants, this lathering formula is equal parts refreshing and hydrating. Expect soft, shiny strands...