Capturing the essence of contemporary, diverse, and authentic women of Gucci, Bloom is creative director Alessandro Michele’s inaugural fragrance for the House. Conceived as a flourishing garden of flowers, Bloom is designed to unfold like its namesake. Notes of natural tuberose and jasmine impart an unexpectedly rich white floral fragrance on the skin. Rangoon Creeper, a plant known for changing color when it blooms, adds a powdery, floral dimension. The campaign illustrates Bloom’s ability to transport the wearer to the lush garden that inspired it and features actress Dakota Johnson, model and actress Hari Nef, and artist Petra Collins.