Air drying is now the preferred method, and celebrity hairstylist Jen Atkin has introduced the ultimate solution: Air Dry Foam. This innovative 'wash and wear' formula enhances and encourages your hair’s natural wave patterns, resulting in more consistent, softer strands with minimized frizz and enhanced definition.

Ideal for those with wavy or curly hair, simply massage the foam into damp hair, scrunch, and go—your waves will dry into the perfect 'beachy' shape without frizz or stiffness. Kale protein, carrot protein, and panthenol nourish and strengthen hair, adding touchable texture while keeping your mane both healthy and magnificent.